HLC helps clients to efficiently and effectively establish, prosecute and protect the vital brand and trademark assets, both domestically and globally. We provide practical and cost-effective trademark advice, focusing on clients’ business goals, and the emphasis clients place on protecting the mark. We help clients establish and utilize an enforcement strategy that maintains the value of the mark without compromising clients’ integrity and culture.
HLC represents clients in federal and state trademark litigation, from initial complaint to appeal, in claims of trademark infringement, trade-dress infringement, false advertising, unfair competition, rights of publicity, domain name disputes, counterfeiting, and other related state law claims. Depending on our clients’ goals, we position cases for settlements, and help our clients through successful mediation. We also represent our clients in Trademark Trial and Appeal Board (TTAB) proceedings, including oppositions, cancellations and concurrent use rights, applying HLC’s proven civil litigation skills to resolve cases in a manner consistent with clients’ goals, from early settlement through trial.